About Us  

Founded in 1894, Smiffy’s has become a global organisation with offices and showrooms worldwide. As the leading fancy dress, Halloween and Carnival manufacturing company in the UK, Smiffy’s distribute nearly 5,000 products to over 5,000 stockists around the world with over 26 million items shipped every year.

Our Head Office is in Gainsborough, Lincolnshire whilst our Creative Services Team is based in Smiffy’s brand new offices in Clarence Dock, Leeds where we design and create all our Smiffy’s costumes and products.

Our Vision : To be the best, most liked, trusted and respected company in our industry.

Our Mission : As a family business with over 115 years’ heritage, our mission is -  to inspire pride and loyalty in our colleagues and customers by delivering sustainable growth and profit through continuous innovation, outstanding quality and service in an enjoyable and fun environment.

What sets Smiffy’s apart from the competition?


We pride ourselves on our excellent customer service, packaging, product range and availability with over 3,000 products stocked year-round with nearly 2,000 more products seasonally, all ready to be shipped the same day as your order is placed.

Our Creative Services Team ensures that we have the very best, innovative and exclusively designed products packaged and marketed in the very best packaging, all promoted by the finest catalogues and POS in the industry.

We design all of our packaging in-house, with each product categorised into a packaging theme, enabling you to maximize your store’s potential by merchandising our products by theme.

We introduce approximately 1,000 new products each year throughout our ranges, ensuring Smiffy’s is at the forefront of fashions and trends. We also are the only UK company to have every child and adult costume available in up to 7 sizes.
We are immensely proud of our ever-expanding range of Licensed Fancy Dress with iconic characters including Elvis Presley, Marilyn Monroe, Thunderbirds, Flash Gordon, Bananaman, plus many others, with many being added every day!
We have a state-of-the-art showroom in at our head office in Gainsborough, allowing us to merchandise all of our products under one roof, enabling you to browse through our entire range and see the products and packaging come to life in a retail environment.

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