To celebrate a truly patriotic summer we have teamed up with some seriously 'reem' gals from the hit show, TOWIE.
The shows' leading girls Billi Mucklow, Chloe Sims, Frankie Essex and Cara Kilbey glammed up with our wicked Rule Britannia costumes and took part in a Jubilee street party of their own.
Check out all the behind the scenes action in the video below and keep your eyes peeled for the full interview in Now Magazine.
The Smiffy's 'All That Glitters' sequined union jack dress, was easily the biggest hit with the girls, who all love anything with a bit of 'jazzle'
Billi took centre stage, showing off with a fab Geri Halliwell impression, Chloe puckered up in a World War II pin up costume, whilst Frankie and Cara dug for victory, Essex-style, in some seriously retro Land Girl costumes.
This activity forms part of our fantastic on-going campaign to encourage party people to enjoy a 'cool Britannia' with Smiffy's Best of British dress up; and of course remind you that 'The Only Way is Smiffy's' when it comes to wearing your home colours with pride.
So remember Keep Calm and Party on with the TOWIE look.