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About Smiffys
About Smiffys Fancy Dress

Founded in 1894, Smiffys has become a global organisation with offices and showrooms worldwide.

Dress to impress in Smiffys 5,000 strong product collection. From fun and flirty fancy dress costumes to the downright outrageous, you're guaranteed to find the perfect costume. As the leading costume, Halloween and Carnival manufacturing company in the UK, Smiffys distribute over 5000 products to over 5000 stockists around the world, with over 26 million items shipped every year.
We have the best and most creative designs. Our Head Office is located in Gainsborough, Lincolnshire, whilst our Creative Services Team is based in Smiffys brand new offices in Leeds, where we design and create all our Smiffys costumes and accessories. You can trust in Smiffys service. We are a family business with over 119 years' heritage.
Our Vision: To be the best, most trusted and respected company in our industry, with the most creative and largest product availability in the costume industry. Our Mission: To inspire pride and loyalty in our colleagues and customers by delivering sustainable growth and profit through continuous innovation, outstanding quality and service in an enjoyable and fun environment.

Smiffys Statistics

time
CALLS TAKEN PER DAY
2,800
time
COFFEE CONSUMED PER DAY
907 Cups
time
TEAM MEMBERS
140
men
100
women
10
doves

Why Choose Smiffys?

We pride ourselves on our excellent customer service, packaging product range and availability with over 3,000 products stocked year round and nearly 2,000 more products seasonally; all ready to be shipped the same day as your order is placed.

Choose from unique and original costumes. Our Creative Services Team ensures that we have the very best, innovative and exclusively designed products produced in the very best packaging, all promoted by the finest catalogues and POS in the industry.

Retailers – maximise your store potential. We design all of our packaging in-house, with each product categorised into a packaging theme. This allows for the best possible merchandising.

Stay on costume-trend with Smiffys. We introduce over 1000 products each year throughout our ranges; ensuring Smiffys is at the forefront of fashions and trends. There’s a costume for everyone, with products available in many sizes. Look instantly recognisable at the costume party. We are immensely proud of our ever-expanding range of Licensed Fancy Dress, with iconic characters including Elvis Presley, Marilyn Monroe, Baywatch and Angry Birds!

Retailers – you can browse through our entire product collection. Our Gainsborough Head Office holds a state-of-the-art showroom, allowing us to merchandise all of our products under one roof. Come and see the products and packaging come to life in a retail environment.

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