About Smiffys

Founded in 1894, Smiffys has become a global organisation with offices and showrooms worldwide.

Founded in 1894, Smiffys is a family-owned, global organisation with over a century of heritage in dress up.

With over 5000 products covering costumes, party accessories, wigs and make up, you can dress up and party all year round with Smiffys. From hen and stag to festival and Halloween to Christmas, you're guaranteed to find the perfect costume.

Our design team work round the clock researching dress up trends to bring you the most creative designs. Each and every costume is designed by our UK team. Furthermore, all our children’s costumes are designed to both EN71 and Nightwear (Safety) Standards, ensuring the absolute highest safety standards.

We pride ourselves on our excellent customer service with lots of delivery options, free delivery over £25, a dedicated customer service team and easy returns.

Smiffys Gainsborough Office

Our Vision

To be the best, most trusted and respected company in our industry, with the most creative and largest product availability in the costume industry.

Our Mission

To inspire pride and loyalty in our colleagues and customers by delivering sustainable growth and profit through continuous innovation, outstanding quality and service in an enjoyable and fun environment.

New fancy dress costume development
Smiffys trade stand at show
Family Business Awards-2014 Winner

We were crowned Midlands Family Business of the Year at the Midlands Family Business Awards in November 2014. Smith Cooper were the headline sponsor of the Awards, partner and judge Chris Taylor said:

"Smiffys really impressed us this year for three main reasons: their incredible ambition to grow which really shone through during the presentation on the judging day, their high level of commitment to their people and their openness to seek advice."

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