September 30, 2019
Smiffys are delighted to announce that they have been crowned winner in the Best Licensed Dress Up Category, for their 60th Anniversary limited edition Barbie Costume at The Licensing Awards 2019. The Licensing Awards, presented by max publishing, have become accolades to strive for and elude to distinction within the licensing world.
“We are delighted to have won our category at this year’s licensing awards” said Dominique Peckett, director at Smiffys. Dominique was part of the team to receive this award at the event held in London.As winners of this category in 2018, the award is testament and recognition to the constant work the Smiffys team carry out to design, develop and market the innovative product base we maintain. The team really delivered an authentic style in honour of Barbie’s influence as a fashion icon in celebration of the dolls 60th year. I’d like to say a huge thank you to Mattel and The Licensing Awards for making this happen!”
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