Smiffys Delighted By Signing of Popular Children's License

Smiffys Delighted By Signing of Popular Children's License

The new range will feature costumes inspired by Rocky, Bill, Tiny and Mazu, the characters of the blockbuster CGI animated series Gigantosaurus. The series follows the adventures of four young dino friends as they go on quests to explore their world, facing their fears, working together to solve problems – learning more about the mysterious Gigantosaurus – and having lots of fun all along the way. Smiffys will bring the magic of imaginative play to life with these realistic, fun dress-up costumes based on the series of adventures!

“This is an exciting opportunity for Smiffys to build on our award-winning children’s licensed costume portfolio with these adventurous characters”, said Dominique Peckett, Director at Smiffys.

Smiffys is a talented company and well recognized in its market. I am proud that Gigantosaurus will be part of their range and I am looking forward to seeing children wearing the costumes of their favourite dinosaur characters around Europe”, added Bruno Danzel D’Aumont, International Licensing & Marketing Vice President at Cyber Group Studios.

Trudi Hayward, Co-Founder of bRAND-WARD Services Limited said: “We are delighted to be partnering with Smiffys across Europe in the dress up category, as they are an extremely dynamic company that has established distribution across Europe and we are all very excited to be working with them on Gigantosaurus costumes which will launch in time for World Book Day 2022.”

About Cyber Group Studios:

Cyber Group Studios is a leading producer and distributor of animated series and a developer of global entertainment brands for children and families worldwide. Founded in 2005 and employing around 150 people, the company has set offices in Paris (France) and Los Angeles (USA), studios in Paris and Roubaix (France) and has structured strategic partnerships in Russia and China. Cyber Groups Studios creates and promotes content for Broadcasters, Digital Platforms, Theatres and Direct-to-Consumers (home entertainment, interactive games, consumer products). The company’s dedication for managing content resonating with kids and families globally has earned Cyber Group Studios multiple international awards. For more information, visit:


bRAND-WARD Services Ltd is a kids IP consultancy and UK Licensing Agency business based in London, helping IP owners/creators grow outside of their core business and monetise their IP globally. bRAND-WARD Services work with and for content producers, toy companies, digital studios, publishers, and all companies keen to expand their horizons. The company is co-owned by Jean-Philippe Randisi and Trudi Hayward, who both held senior roles at the likes of Nickelodeon, ITV, Zodiak, Saban and Disney.

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