Smiffys have been leaders in the industry for over 120 years. Our UK-based design team work around the clock, researching dress up trends to bring you the most creative designs.


    Founded in 1894, Smiffys is a family-owned, business with over a century of heritage in dress up. Starting out as wigmakers, supplying the courts and the NHS, we have grown into global organisation with over 5000 products.


    To be the best, most trusted

    and respected company in our industry, with the most creative

    and largest product availability

    in the costume industry.


    To inspire pride and loyalty in our colleagues and customers by delivering sustainable growth and profit through continuous innovation, outstanding quality and service in an enjoyable and fun environment.

1 of 3

Ways we've been recognised...

  • The Sunday Times International Track 200

    We are proud to have be named in the International Track 200 for 4 consecutive years. The award recognises Britain’s mid-market, private companies with the fastest-growing international sales.

  • The Licensing Awards

    Winners of 2018 Best Lisenced Dress-Up or Partyware with our Roald Dahl Collection at F&F at Tesco.

    Winners 2019 Best Lisenced Dress-Up or Partyware with our Barbie 60th Anniversary Set .

  • Family Business Awards Winner 2014

    We love what the judegs had to say. "Smiffys impressed us this year for three main reasons: their incredible ambition to grow which really shone through on the judging day, their high level of commitment to their people, and their openness to seek advice."

  • Lincolnshire Business Excellence Awards

    Winner of Exporter/International Business of the Year 2022

  • Claire's Platinum Vendor

    In 2017 and 2020 we were awarded the Platinum Vendor Award for our commitment and outstanding partnership to Claire's, contrubuting to the success of their company.

  • Gainsborough Business Of The Year

    Gainsborough Business Awards have named Smiffys, Business of The Year 2010, 2012, 2014 & 2015.

  • Progressive Preschool Awards

    Shortlisted in the finalised Best Preschool Apparel Range category for their licensed Fun with Spotâ„¢ dress-up. This follows the hugely successful launch of our officially licensed baby and toddler costumes.

  • Approved Employer Standard

    In 2018 we were given the certification of Approved Employer Standard to recognise that Smiffys operate to a ‘Standard’ that outlines a series of actions that have clearly improved the results gained from apprenticeship programmes.