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This privacy and cookies policy (the " Privacy and Cookies Policy") shall apply to use of (" Website"). Use of the Website will be deemed agreement to the terms of this Privacy and Cookies Policy by a user (" User"). The Website is operated by RH Smith & Sons (Wigmakers) Ltd trading as Smiffys (" Smiffys"), a limited company registered in England whose registered office is situated at Peckett Plaza, Gainsborough Business Park, Caldicott Drive, Gainsborough, Lincolnshire DN21 1FJ.


Use of the Website shall constitute consent from Users to the collection and use of personal information in accordance with this Privacy and Cookies Policy. Smiffys is the data controller for the purposes of the Data Protection Act 1998.


We are committed to protecting your privacy on-line. We appreciate that you do not want the personal information you provide to us distributed indiscriminately and here we explain how we collect information, what we do with it and what controls you have.


By using the Website, you consent to the collection and use of information in accordance with this Privacy and Cookies Policy.


Smiffys reserves the right to vary this Privacy and Cookies Policy from time to time. This Privacy and Cookies Policy was last updated on 21st July 2017.

Collection and storage of personal information


Smiffys may collect and process personal information about Users including, without limitation, name, email address, date of birth, your gender and telephone number:

(a) provided by completing forms on the Website, including when ordering any product or service through the Website or requesting any information from Smiffys;

(b) reporting problems or submitting queries or comments regarding the Website or its content or any other such communication sent to Smiffys;

(c) in connection with an account sign-in facility, your log-in and password details;

(d) details of any transactions made by you through the Website;

(e) provided by Users when submitting purchase feedback; and

(f) provided in surveys that we may, from time to time, run for research purposes, to the extent that you choose to respond to, or participate in them.


Smiffys may not be able to provide Users with specific services if Users should choose to withhold requested information, but Users are not under an obligation to provide any such information.


Information that Users submit via the Website is sent to and stored on secure servers located in the United Kingdom.


When you visit the Website, we may automatically collect additional information about you, such as the type of internet browser you use, any website from which you have come to the Website and your IP address (the unique address which identifies your computer on the internet) which is automatically recognised by our web server. You cannot be identified from this information and it is only used to assist us in providing an effective service on the Website and to collect broad demographic information for aggregate use.

Use of personal information


Smiffys will use the information Users provide to:

  1. enable Smiffys to process Users' orders and to provide Users with the services and information offered through the Website and which are requested by Users, for example, administration of your account with us;

  2. send Users information that Smiffys considers they may find useful or which Users have requested from Smiffys, including information about Smiffys products and services, provided that Users have consented to receive the newsletters and have not indicated their objection to being contacted for such purposes;

  3. review purchase feedback provided by Users and / or any personal information provided through surveys on the Website;

  4. audit the downloading of data from the Website;

  5. identify visitors to the Website;

  6. improve the content and/or layout of the pages of the Website and customise the pages for Users;

  7. undertake research on our Users' demographics; and/or

  8. verify and undertake financial transactions concerning payments made by Users online.


As mentioned above, if you have given your consent to do so, from time to time we may contact you and to send you information in relation to Smiffys by email, about our products and promotions, unless you have told us not to contact you with promotional communications. We promise not to bombard you with messages and you can opt out of receiving future messages at any time by following the unsubscribe instructions on any communication sent to you, or you can exercise the right at any time by contacting Smiffys using any of the methods set out in paragraph 12 of this Privacy and Cookies Policy.

Disclosure of personal information


Smiffys reserves the right, from time to time, to disclose Users' personal information to any of its affiliates, agents or contractors in connection with providing the services offered through the Website, analysing data, complying with requests for information, receiving and sending communications, updating marketing lists, processing transactions, carrying out feedback surveys (in accordance with paragraph 5.5), providing support services or in other tasks. Use of Users' personal information by Smiffys agents and contractors shall not exceed the extent necessary to perform their functions.


Users agree that any personal information held by Smiffys may be transferred to a re-organised entity or third party in the event that Smiffys undergoes re-organisation or is acquired by a third party.


Smiffys may disclose Users' personal information if Smiffys believes that disclosure is necessary to protect the Website or the rights, property or personal safety of any person or prevent fraud or cyber crime, or if otherwise required by law.


We may disclose aggregate statistics about visitors to the Website customers and sales in order to describe our services to prospective partners, advertisers, sponsors and other reputable third parties and for other lawful purposes, but these statistics will include no personally identifiable information.


For the purposes of market research we use Feefo Holdings Limited ("Feefo") to administer our order survey. We provide Feefo with your order information (which includes your name, email address and details of the product(s) your ordered) who may send you an email requesting feedback on your order. Feefo will not publish your personal information on their website unless you consent to do so. You should refer to Feefo's website for more information about its privacy policy.

Information Security

Smiffys considers that the security of Users' personal information is of the utmost importance. Smiffys has put in place security measures to attempt to protect against the loss, misuse and alteration of personal information under Smiffys' control. Smiffys carries out reviews of its security and the Privacy and Cookies Policy periodically and implements enhancements when necessary. Access to personal information is only available to authorised personnel. However, Users acknowledge that the internet as a medium for the submission of information is never entirely secure. Smiffys is unable to guarantee the security of information submitted by Users through the Website whilst it is in transit over the internet and any such submission is at Users' own risk.

Child Safety

Protecting the safety of children when they use the Internet is very important to us. We recommend that children receive permission from their parent or guardian before gaining access to the Website or sending personal information to us or anyone else online.

Payment Processing

Payment details you provide will be encrypted [using secure sockets layer (SSL) technology] before they are submitted to us over the internet. Payments made on the Website are made through our payment gateway provider, Stripe. You will be providing credit or debit card information directly to Stripe which operates a secure server to process payment details, encrypting your credit/debit card information and authorising payment. Information which you supply to Stripe is not within our control and is subject to Stripe's own privacy policy and terms and conditions.

Links to other websites

The website contains links to other websites. The Privacy and Cookies Policy applies only to the Website so when you access links to other websites you should read their own privacy policies.

Your rights

You are entitled by law to a copy of the personal information Smiffys holds about you and to inform Smiffys of any inaccuracies in such information. If you wish to request a copy of your personal information or inform Smiffys of any inaccuracies, you may do so by contacting Smiffys. Smiffys is entitled to charge a nominal fee (not exceeding £10) to cover its costs in providing you with a copy of your personal information.

Contacting Smiffys

Any queries or comments in relation to this Privacy and Cookies Policy or any requests concerning personal information should be directed to Smiffys by email to, or alternatively by writing to Smiffys at:

Peckett Plaza
Gainsborough Business Park
Caldicott Drive
Lincolnshire DN21 1FJ

Cookies used on the website

Cookies are also set by third parties on the Website or these are set by us using the third parties cookie code. More information about cookies placed by third parties and how to restrict or block their cookies can be accessed by following the link to their website.

Cookie namePurposeMore infomration
Google Analytics Google Analytics is a web analytics service which uses cookies to evaluate your use of this website. Google Analytics sets or updates cookies only to collect data required for this reporting. Google Analytics cookies do not collect personal data about your activity. These cookies are used to determine your visit sessions, identify anonymised unique visitors, identify the source of visits and navigation paths and set custom variables depending on actions taken on the site. Persistent Duration:

2 years 6 months

More information about cookies from Google and Cookie time frames: Where our Website includes a Twitter feed, Twitter may use both session cookies and persistent cookies to improve their service including understanding user interaction, monitor aggregate usage and web traffic routing. Persistent Duration:
2 years
Criteo Criteo uses cookies to analyse surfing behaviours to provide targeted product recommendations through adverts on other websites. This data cannot be used in order to personally identify any user of this Website. For more information about Criteo please click here.

To opt out of Criteo's service please click here.

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